How do you convince people that they’re an actual thing, since they’re not tangible?Ĭreators always come to me with “Wait, what are our rights?” And it’s like, “Okay, well, here’s what I think your rights are. Lots of people have no idea what an NFT is. And all of those little things add up, and it just has to hit your radar in a way that you go, “Oh, that's something I would buy. Even CryptoKitties - I think those are great. I think that the Gods Unchained thing is really cool. Part of it is the big headline sales, like the Beeple stuff or FVCKRENDER. Sometimes it’s just like the conversation moves in that direction. What do you think has made regular people ready for NFTs? And it’s not just a couple of billionaires getting involved. And it wasn’t until this year when I was like, “Oh, people are ready.” Regular people really are collecting this stuff. Nobody’s going to buy it.” So we just stayed away from it. And I was like, “I feel like we’re ready for it. Linkin Park have like a VC arm, and a few years ago we did a bunch of meetings with different companies about investment and the idea of creating blockchain-related merchandise. The following conversation has been edited for length and clarity. The 44-year-old Shinoda, who also has a hip-hop side project called Fort Minor, recently spoke to Input via Zoom about his “Happy Endings” NFTs and what’s on the non-fungible horizon. According to the terms of sale, NFT owners “have no right to license, commercially exploit, reproduce, distribute, prepare derivative works, publicly perform, or publicly display the NFT or the music or the artwork therein.” Or, as writer Matty Karas of MusicREDEF puts it, “you’re basically getting a digitally autographed MP3.” (However, it should be noted that early “Happy Endings” NFT owners will receive a physical print of the single artwork signed by Shinoda and Caser.) Here’s number 10 of 10, which went for 4 WETH (around $6,600):Īll of Shinoda’s proceeds from NFT sales - now and, since he retains partial ownership of works, in the future - go to ArtCenter College of Design in Pasadena, Calif. ![]() A 75-second clip of the song, accompanied by Shinoda’s animation of artwork by contemporary artist Cain Caser and the musician himself, was sold in an edition of 10 on the online marketplace Zora. Last Friday, Linkin Park cofounder Mike Shinoda became the first major-label artist to launch a single - the bouyant “Happy Endings,” featuring iann dior and UPSAHL - via NFT auction. And earlier this month, Lindsay Lohan sold an image of her face as a digital asset since changing hands a couple of times, it’s now valued at almost $50,000. Artist Chris Torres just sold a one-of-a-kind, slightly modified NFT version of his famous GIF Nyan Cat – you know, the animated flying feline with a Pop-Tart body – for nearly $600,000. The centuries-old auction house Christie’s is getting in on the action for the first time, it’s accepting cryptocurrency for a NFT piece by the digital artist Beeple. ![]() ![]() NFTs - non-fungible tokens, or digital collectibles that use blockchain technology as authentication - are everywhere. That's something you notice from beginning to end on it," he told iHeartRadio at the time.Verifiable digital scarcity is, suddenly, all the rage. "It's basically chronologically created in a certain way, so in terms of the events of the last nine months, it started in a really dark place, and then slowly as things in my life got brighter, the music did too. He released the album almost a year after the death of his close friend and bandmate Chester Bennington, and admitted that its conception was like therapy for him. However, "HAPPY ENDINGS" is Shinoda's first proper single since releasing the deluxe edition of his debut solo album, Post Traumatic, in 2019, which included two new songs. In just a matter of months, he released three volumes of a series titled Dropped Frames, which features instrumental tracks that were created during his daily livestreams. ![]() Shinoda has been keeping plenty busy since the pandemic hit last year, hanging out with fans every weekday on Twitch. To celebrate, Shinoda will be chatting with his collaborators during his Twitch session today at 1pm ET / 10am PT. On Friday (February 19), the Linkin Park emcee dropped a new single called "HAPPY ENDINGS," which features Iann Dior and UPSAHL. Mike Shinoda took a break from producing fans' music on Twitch to release some of his own.
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